luni, martie 24, 2008
Prietenul meu din publicitate
Sunt in forma in seara asta, asa ca am sa scriu doua posturi - oau, ce premiera!
Pentru cei care ati organizat macar o data un pitch... sigur stiti despre ce vorbesc: publicitarul cu coada (optional), foarte trendy, foarte cool, foarte anglo-roman, foarte plin de el. De regula, incepe cam asa: "Brandul vostru (n.m. nu "al dvs.", desi inca nu ne tragem de sireturi) are o problema (sau doua, sau trei). Iar eu sunt aici sa o rezolv."
Poate ca asa este, dar asa cu probleme cum e, imi este ca un copil brandul ala si, ca orice mama, nu imi convine sa mi se dea peste nas cu problemele odorului... le stiu eu prea bine, ca de aia am chemat pediatrul sa il trateze.
Sa revenim. Acelasi publicitar ne spune ca o meganemaipomenita creatie ne costa X euro... moment in care ma gandesc ca de aceeasi bani as putea schimba mocheta pe trei etaje din cladire, as lua si un desk la intrarea personalului si as da cafea intregului colectiv de aici minim sase luni, la discretie. Insa inteligenta costa, asa ca sunt de acord. Pana apare propunerea.... surpriza: dezlanata, fara elemente care sa ma faca sa pic pe spate. Si nu va grabiti cu concluziile, ca de multe ori surpriza asta "placuta" sa se intampla la case mari, nu la agentii no name. Isn't it funny?
# publicat de Viata unui Marketing Manager : 10:49 p.m.
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Personal, cred ca "publicitarii" exceleaza la un singur lucru: la a-si "vinde" propria munca/brand/firma/samd. Cand ii asculti, te gandesti ca noua religie universala a publicitatii are un nou Mesia, care sta la masa cu tine si iti imprataseste din tainele Imparatiei Cerurilor Creatiei. In realitate, multe sunt bule de sapun mult prea umflate. E nevoie de multe alte agentii pe piata, pt concurenta, doar ca e o piata inchisa, in care 95% din bugete se duc catre aceleasi 20 de agentii. De ce sa se strofoace, daca oricum le dati purcoaie de bani, siguri, si pe munca mediocra?
# publicat de 
: 7:33 p.m.
: 7:33 p.m.
Aceasta tema este pur si simplu fara pereche:), este foarte interesant pentru mine:P Bravo !! vreau sa mai vad in continuare discutii pe tema asta!
# publicat de : 12:31 p.m.
: 12:31 p.m.
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# publicat de : 12:25 p.m.
: 12:25 p.m.
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